competitive advertising market 結果共1筆

Rensingeatshot, a lifestyle food brand founded by Selina of Taiwanese girl band S.H.E, will cease operations on Jan. 21, 2024, citing inflation and economic challenges. The company expressed reluctance but emphasized that it is not a farewell, but rather a move towards better choices. The decision was influenced by the impact of COVID-19 on the global economy in 2023 and hyperinflation, which raised materials and manufacturing costs. The company struggled to find a balance between production costs and market-acceptable prices due to the increasingly competitive advertising market. Initially known for its instant porridge products, Rensingeatshot expanded to include instant drinks, tea bags, and waffles. The brand officially launched on Jan. 11, 2021. While the product line will end on Jan. 21, 2024, collaborations with other brands will not be affected.